Role:
Strategy, design
Challenge:
The Curtis - a DoubleTree by Hilton was undergoing a complete overhaul of all guest-facing literature, including the in-room directories. The previous directory had a playful approach, in keeping with the boutique hotel’s unique retro pop-culture theme, but often went unnoticed due to its traditional booklet format.
Outcome:
I updated the existing content and added new visuals, re-packaging it all into a one-of-a-kind record-shaped pamphlet. I worked with a printer to establish the most durable way to present it for heavy use, which the directory now receives due to its fun and inviting design.
