Concept, design, art direction
The Visit Denver Visitor’s and Convention Bureau sought to provide the city’s visitors with a stand-alone storefront, housing all of the information they would need to take full advantage of the city, whether travelling for business or pleasure. The wealth of information housed within the Visit Denver website needed to be translated into an immersive experience that users could easily access and bring with them as they explore the city and outlying areas. Additionally, the experience needed to feel natural and engaging within an urban storefront that emphasizes the area’s unique attributes and history. The storefront itself would draw upon the many facets of the Denver area, including architectural history and natural materials, giving a unique experience depending on the user’s location within the visitors’ center. Our digital solution needed to blend seamlessly within the tangible materials, including literature, maps, and gift merchandise.
I wanted to be able to bring visitors to the exact activities and events that would be most relevant to them, on a personal level. I designed a user interface that makes it easy for users to find what they need, by narrowing down options by activity type, region, and category, crafting the experience and drilling down until they found the exact details and location of individual attractions that would fit in with their travel plans. Further, they have the option of either printing these details and directions, or saving the information to their mobile devices, in order to bring the experience into the palm of their hands throughout their entire trip. In conjunction with the non-interactive video walls and readerboards displaying additional information and visuals, users get a fully immersive experience that excites them about all of the unique facets of Denver.