When I approach a challenge, I approach it from all angles. By asking the right questions and doing the legwork to get to the heart of the problem, only then can I begin crafting solutions. Whether the answer lies in a full-scale interactive solution or even leads us to consider a traditional print marketing piece, the user experience drives every decision I make. By incorporating UX/UI design trends into user-centric methodology, I conceptualize and initiate unique ideas for interactive experiences, digital products, brand identity, and marketing campaigns, leading teams to execute these initiatives successfully.

In my 12+ years of experience across a broad range of industries, I have gained the confidence necessary to propose groundbreaking ideas with calculated risks, addressing business needs and delivering on results. Contact me today to discuss what I can bring to your company!


skills

As the field and tools continue to evolve, I'm committed to continually learning all that I can about new design trends and programs, while maintaining sharp skills with the oldies.

While coding and development are admittedly not my specialties, I know enough about the basics to ask the right questions, work effectively with developers, and make educated design decisions.

Below are some of the tools in my belt -- ranging from basic familiarity (one star) to full proficiency (five stars).

SketchApp
Invision
Photoshop
Illustrator
Wordpress
XD
CSS
HTML
Javascript
AfterEffects

approach

listen

When I get a new project, the most important part of the process begins: Learning about the problem. Instead of jumping right into solutions, I listen intently to the business goals, user needs, and get to the root of the reasons for why we're here.

question

My innate curiosity leads me into a rabbit hole of questions that ultimately provide us with a better understanding of the problem, so that we can begin crafting potential solutions. I talk to stakeholders from the business side, as well as end-users, to determine needs and pain points. Additionally, I perform research for user and competitive analysis, as well as industry trends and data.

ideate

Now that we've fully vetted the problem, we can start talking about solutions. Depending on the project, this may include any number of exercises, such as card sorting, rapid-fire brainstorming, journey maps, user flows, or UX workshops.

design

At this point, I generally have a good idea of some ways to tackle the initial problem through design. After gathering inspiration (not the least of which comes from the client's brand itself), I create mood boards and wireframes, which eventually make their way into high-fidelity mockups and finally working prototypes.

iterate

No one gets it right the first time, and revisions are all a part of the process. I take constructive criticism seriously and consider all feedback, balancing critiques from various stakeholders to satisfy requirements. At this stage, if possible, it is key to perform A/B testing and prototype review with target users.

validate

After the end product has been finalized and deployed, the job isn't done. Using data analytics and observational research, we can determine whether the project was successful in providing an effective solution for the initially defined problem, or if additional tweaks need to be made. Understanding that continual iterations are inevitable is key in maintaining a successful product in an evolving world.