Nearly 20 years designing across industries, with roots in brand, storytelling, and marketing that help shape my unique perspective as I approach difficult product challenges. Today I specialize in complex enterprise UX for highly technical teams, with AI tooling woven into every phase of my practice.
My process is anchored in discovery, including analytics, interviews, and synthesis, to build empathy and define the right problems before a single pixel is placed.
Fluency across product, brand, and marketing means I approach complex technical challenges from multiple angles, not just the UI layer.
I identify the bridge between user needs and business goals, translating design decisions into measurable impact and stakeholder confidence.
Whether facilitating strategy sessions or iterating with engineers, I create the conditions for bold ideas to move from concept to shipped product.
I design for AI systems and use AI throughout my process, from research synthesis to prototyping, without letting it replace the judgment and craft that elevate human outputs.
UX redesign of an enterprise detection engineering platform, designed for security analysts who need powerful tooling without the friction.
Improving mobile UX and conversion for a leading MDR platform, with a focus on the moments that matter most in the security evaluation journey.
Redesigning the in-dealership digital journey for modern car shoppers.
Data-driven dashboard empowering sales teams with actionable insights.
Redesigning a high-friction, support-heavy onboarding flow into an intuitive self-serve portal experience.
Full-site redesign blending destination marketing with streamlined UX for a mountain tourism board.
Twenty years across product, brand, and marketing gives me context most designers don't have. That breadth isn't a detour from complex product work. It's what shapes how I approach it.
When I approach a challenge, I approach it from all angles, asking the right questions and doing the legwork to get to the heart of the problem. With nearly 20 years of experience across product, brand, and marketing, I bring a well-rounded perspective to every challenge.
My recent focus on enterprise tools for security and technical teams has deepened my ability to design for expert users, where clarity and precision matter most. I identify the bridge between user needs and business impact to generate outcomes that hold up.
The skills that make a product designer well-rounded aren't always built in product studios. Spanning brand identity, campaigns, and personal creative practice, this work is the foundation that informs how I approach every UX challenge. I focus on visual rigor, narrative instinct, and a genuine love of craft.
Let's talk about your next product challenge.