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Sr. Product Designer

Complex problems.
Creative solutions.

Over 20 years designing across industries, with roots in brand, storytelling, and marketing that help shape my unique perspective as I approach difficult product challenges. Today I specialize in complex enterprise UX for highly technical teams, with AI tooling woven into every phase of my practice.

View Case Studies About Erin
20+ Years Experience
6 Case Studies
✦ Security & AI Focus
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What I Bring

Where strategy meets craft

01
User-Centered Research

My process is anchored in discovery, including analytics, interviews, and synthesis, to build empathy and define the right problems before a single pixel is placed.

02
Cross-Disciplinary Thinking

Fluency across product, brand, and marketing means I approach complex technical challenges from multiple angles, not just the UI layer.

03
Business Outcome Focus

I identify the bridge between user needs and business goals, translating design decisions into measurable impact and stakeholder confidence.

04
Collaborative Leadership

Whether facilitating strategy sessions or iterating with engineers, I create the conditions for bold ideas to move from concept to shipped product.

05
AI-Augmented Practice

I design for AI systems and use AI throughout my process, from research synthesis to prototyping, without letting it replace the judgment and craft that elevate human outputs.

Skills & Tools
Design
Product Design UX Research Prototyping Design Systems Information Architecture Usability Testing AI & Machine Learning Accessibility Standards
Tools & Methods
Figma Adobe Suite Claude Copilot Github Cursor VS Code Analytics & Data Stakeholder Alignment Workshop Facilitation
AI & Emerging
AI Feature Design Enterprise AI Patterns AI Guidelines & Standards Human-AI Interaction Prompt Engineering AI Workflow Integration
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Product Design Work

Case Studies

Detection Workbench
Product UX · Cybersecurity
Detection Workbench

UX redesign of an enterprise detection engineering platform, designed for security analysts who need powerful tooling without the friction.
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Product UX · AI / Cybersecurity
AI Assistant

A customer-facing AI chatbot giving security platform users a faster, more conversational way to navigate their data and act on what matters.
Onboarding Experience
Product UX · Customer Journey
Onboarding Experience

Redesigning a high-friction, support-heavy onboarding flow into an intuitive self-serve portal experience.
ClearChoice Dashboard
Product UX · Healthcare
ClearChoice Sales Dashboard

Data-driven dashboard empowering sales teams with actionable insights.
Red Canary Mobile Site Redesign
Product UX · Cybersecurity
Red Canary Mobile Site Redesign

Improving mobile UX and conversion for a leading MDR platform, with a focus on the moments that matter most in the security evaluation journey.
Mazda Dealership Experience
Product UX · Automotive
Mazda Dealership Experience

Redesigning the in-dealership digital journey for modern car shoppers.
About My Range

Product design
from a business perspective

Twenty years across product, brand, and marketing gives me context most designers don't have. I draw upon this breadth to make design decisions rooted in a thorough understanding of business needs.

UX that speaks the brand's language
Brand fluency means my interfaces feel cohesive with the wider product ecosystem, as opposed to being designed in isolation.
Conversion thinking baked in
Years of campaign and marketing design trained me to design for action, with storytelling that drives engagement.
Visual craft without compromise
A background in hands-on creative work sets a higher bar for visual quality in everything I ship. I relish my time with pen on paper, and know how to use modern tools to bring out the best in those analog ideas.
AI design grounded in what users actually need
Building guidelines, identifying patterns, and designing enterprise AI features means asking the right questions first: what does the user need from this interaction, and where does the AI genuinely help?
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About Erin

Thoughtful design, delivered with intention.

When I approach a challenge, I approach it from all angles, asking the right questions and doing the legwork to get to the heart of the problem. With nearly 20 years of experience across product, brand, and marketing, I bring a well-rounded perspective to every challenge.

My recent focus on enterprise tools for security and technical teams has deepened my ability to design for expert users, where clarity and precision matter most. I identify the bridge between user needs and business impact to generate outcomes that hold up.

Collaboration
I thrive on diverse perspectives, whether leading strategy sessions or brainstorming with peers.
Craft
The details matter as much as the direction. I love iterating until the work makes me proud.
Design Systems
I've contributed to enterprise design systems at scale, from AI pattern libraries to specs that keep teams aligned.
Research
My creativity is grounded in analytics and user research, drawing conclusions from evidence, not assumptions.
Adaptability
The design landscape keeps shifting, so I stay fluent in new tools, from AI patterns to workflow integration.
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Beyond Product

Brand, Campaign & Creative Work

The skills that make a product designer well-rounded aren't always built in product studios. Spanning brand identity, campaigns, and personal creative practice, this work is the foundation that informs how I approach every UX challenge. I focus on visual rigor, narrative instinct, and a genuine love of craft.

VisitBreck Website Redesign
Website Redesign · UX
VisitBreck Website Redesign
A data-led full-site overhaul that drove a 105% year-over-year increase in conversions.
VisitBreck Brand
Brand Refresh
VisitBreck Brand Refresh
A visual language refresh that later informed the site's component library and UX patterns.
Lookbook
Print · Brand
Collective Design Lookbook
A physical component to enhance the holistic customer experience.
Brand Awareness Campaign
Campaigns
Brand Awareness Campaign
Conversion-led campaign thinking and storytelling.
Apparel
Personal · Illustration
Illustrated Apparel
Where the love of craft began.
Collective Branding
Brand Identity
Collective Branding
Building a visual system from scratch to define personas and how to reach them.
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Get In Touch

I live for connection

Don't hesitate to reach out if you've seen something here that resonates

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